Reading the 12-month ROI

Every proposal includes a 12-month ROI. It is not optional and it is not a marketing line.

#What it is built from

The business writer takes the scope (hours saved, errors avoided, revenue unlocked) and turns it into a 12-month figure next to the package price. Payback is implied: price versus that yearly return.

#How to read it with a client

• Treat it as a decision aid, not an accounting forecast.
• If a number feels wrong, say so in FOLLOWUP. The gate can reopen.
• If the brief was thin, the ROI will say what it assumed. Those assumptions belong in the conversation, not in a footnote you skip.

See Core, Recommended, and Complete if the Recommended price and the ROI disagree with the urgency of the work.